SCHOOL OF KREATE DIGITAL MARKETING COURSE CURRICULUM
Duration: Weeks 1-2 (8 hours mentored, 16 hours practical).
Learning Objectives:
Identify a personal business idea and understand its branding potential.
Learn the basics of branding and digital marketing to launch it.
Week 1: Introduction to Branding – What is a brand? (Logo, voice, values, target audience).
Examples: Dunzo (inspiration), Airbnb (authenticity).
Overview of digital marketing’s role in branding (SEO, social media, ads).
Week 2: Dream Business Brainstorm – Students pitch 1-2 business ideas they’re passionate about (e.g., eco-friendly apparel, food delivery app).
Guidance on evaluating feasibility and audience (e.g., niche, competitors).
Develop a 500-word business idea proposal, including:
Business name, mission, target audience, and vision.
Initial branding concepts (e.g., mood board, color scheme).
Research 3 competitors in the same niche—analyze their branding and marketing.
Create a simple brand logo or mockup using free tools (e.g., Canva).
Deliverables: Business idea proposal + competitor analysis + brand mockup (logo/sketch).
Assessment: Proposal clarity (10%) + competitor analysis (5%) + logo creativity (5%).
Duration: Weeks 3-5 (12 hours mentored, 24 hours practical).
Learning Objectives:
Map out the digital marketing infrastructure needed to launch the student’s business.
Understand tools, platforms, and strategies for branding and growth.
Mentored Sessions (12 hours):
Week 3: Marketing Infrastructure Basics – What’s needed to launch (website, social media, ads, email).
Overview: SEO, PPC, social media, content marketing, analytics.
Week 4: Tools & Platforms – Introduction to free/paid tools (Google Analytics, SEMrush, Mailchimp, Hootsuite, Wix).
How to set up a website, social profiles, and ad accounts.
Week 5: Strategy Development – Creating a 3-month marketing plan for the business (budget, channels, goals)
List all marketing infrastructure needs for the business (e.g., website, Instagram account, Google Ads campaign).
Build a basic Wix website for the business (5 pages: Home, About, Services, Contact, Blog).
Set up social media profiles (e.g., Instagram, LinkedIn) with 5 sample posts each.
Draft a Google Ads campaign outline (keywords, budget of ₹5,000, target audience).
Deliverables: Marketing infrastructure list (500 words) + website + social media profiles + ad outline.
Assessment: Infrastructure plan (15%) + website quality (10%) + social media setup (5%).
Duration: Weeks 6-9 (16 hours mentored, 32 hours practical).
Learning Objectives:
Implement digital marketing strategies to build traction for the business idea.
Measure and optimize campaigns using analytics.
Mentored Sessions (16 hours):
Week 6: SEO for Your Brand – Optimize website content with 5 keywords.
Use Google Search Console and SEMrush (trial/free version).
Week 7: PPC & Ads – Set up a mock Google Ads campaign (demo account, ₹5,000 budget).
Understand bidding, targeting, and ROI.
Week 8: Social Media & Content – Plan and create content (6 posts/week on Instagram/Facebook).
Use scheduling tools (Hootsuite) and analytics (Instagram Insights).
Week 9: Email & Analytics – Build an email list (Mailchimp) and track performance (Google Analytics).
Create a 1-month email campaign for 100 subscribers.
OptimiSe the website for SEO (update 3 pages with keywords, meta tags).
Run a 1-week mock Google Ads campaign (track metrics like CTR, CPC).
Post 6 social media updates and analyze engagement (likes, shares, reach).
Design and send a sample email campaign (subject line, content, call-to-action).
Use Google Analytics to track website traffic (demo data if real data isn’t available).
Deliverables: SEO-optimized website pages + PPC campaign report (500 words) + social media posts + email campaign template + analytics dashboard screenshot.
Assessment: SEO project (15%) + PPC report (10%) + social media engagement (5%) + email campaign (5%).
Duration: Weeks 10-11 (12 hours mentored, 24 hours practical).
Learning Objectives:
Scale the marketing plan for growth and measure ROI.
Prepare a final branded business plan for certification and internship.
Mentored Sessions (12 hours):
Week 10: Scaling Strategies – How to grow the business (more ads, partnerships, content).
Budget planning: ₹50K-100K marketing spend over 6 months.
Week 11: Reporting & ROI – Use analytics to present data-driven results.
Create a 5-slide PowerPoint report for stakeholders (e.g., investors, clients).
Update the marketing plan for 6 months, adding 2 new strategies (e.g., influencer marketing, blog posts).
Analyse all campaign data (SEO, PPC, social, email) and create a final report.
Finalise the branded business plan (1,000 words + visuals: logo, website, social posts).
Deliverables: 6-month marketing plan + final report + branded business plan.
Assessment: Plan quality (10%) + report clarity (10%) + business plan (10%).
Update the marketing plan for 6 months, adding 2 new strategies (e.g., influencer marketing, blog posts).
Analyze all campaign data (SEO, PPC, social, email) and create a final report.
Finalise the branded business plan (1,000 words + visuals: logo, website, social posts).
Deliverables: 6-month marketing plan + final report + branded business plan.
Assessment: Plan quality (10%) + report clarity (10%) + business plan (10%).
Duration: Week 12 (12 hours mentored, 24 hours practical).
Learning Objectives:
Prepare for a 3-month internship in digital marketing.
Finalize certification based on the branded business plan
Mentored Sessions (12 hours):
Resume and portfolio building using the business plan.
Interview skills + industry expectations for digital marketing roles.
Certification process: Review all deliverables and assign final grades.