How Zomato Built a Brand India Loves (And What You Can Learn)

Introduction: Not Just a Food App, But a Brand People Remember

Zomato doesn’t just deliver food. It delivers a brand experience. From clever notifications to consistent tone, it’s built a connection that few apps in India have.

Let’s explore how Zomato built a brand that people love—and what any entrepreneur or freelancer can learn from it.

1. They Found Their Voice Early

Zomato uses wit, relatability, and clear language. Their brand voice is casual but sharp—whether it’s a push notification or a tweet.

What you can learn:

• Pick 2–3 words that describe how your brand should sound (e.g. friendly, direct, quirky)

• Stay consistent across all platforms

Why voice matters in how Zomato built a brand A consistent voice builds trust and makes your brand recognisable even without the logo.

2. They Made Marketing About the User

Zomato’s ads and content aren’t just about discounts. They connect through daily routines, habits, and relatable humour.

What you can learn:

• Talk about your customer’s life, not just your product

• Use common moments or cultural insights to create relevance

3. They Used Simplicity to Their Advantage

Zomato’s designs are clean. Their app interface is user-friendly. Even their memes follow a simple format.

What you can learn:

• Make sure your content is easy to read, scroll, or act on

• Remove clutter. Simplicity often looks more professional

Simplicity played a role in how Zomato built a brand When your message is simple, more people pay attention—and remember it.

4. They Showed Up Consistently

Zomato didn’t disappear between campaigns. They posted regularly, responded to trends quickly, and stayed active in the user’s feed.

What you can learn:

• Build a content rhythm you can sustain (3–4 times a week is enough)

• Be part of conversations—not just promotions

5. They Built Culture, Not Just Communication

From delivery partner stories to app updates during cricket matches, Zomato became part of everyday culture.

What you can learn:

• Look for ways your brand can tap into local context or behaviour

• Make people feel your brand "gets" them

At School of Kreate, we don’t teach theory. We guide you through real examples, brand experiments, and content strategies that work.

👉 Visit School of Kreate to learn how to make your brand stand out with simple, repeatable actions.