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SEO for Web Designers: Making Your Site Work as an Asset, Not Just Pretty


Learn how web designers can create SEO friendly sites that attract traffic and convert visitors. School of Kreate shares practical tips and tools.

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Designing a visually stunning website is one thing—but making it discoverable is another. At School of Kreate, we emphasise that your website should not only look good—it should perform.

1. Why Designers Should Care About SEO


A beautiful site that no one finds is wasted effort. SEO improves visibility, engagement, and conversions. Designers can influence SEO through structure, speed, and UX

2. Key SEO Fundamentals for Designers


  • Technical SEO: Fast loading, mobile friendly, secure HTTPS
  • On page SEO: Use proper headings (H1, H2), meta tags, alt text, and keyword-rich content
  • User Experience: Easy navigation, intuitive menus, accessible design

3. Design Choices That Affect SEO


  1. Avoid heavy animations that slow pages
  2. Optimise images for web (smaller file sizes)
  3. Use readable fonts and contrasting colours for accessibility

4. Tools to Help Designers


  • Google Lighthouse: Test site speed and accessibility
  • Yoast SEO or RankMath: Optimize WordPress sites
  • Google Search Console: Monitor indexing and performance

5. School of Kreate Tip


Design with content first. Wireframe with text, hierarchy, and images in mind, not just aesthetics.

Takeaway:

A well designed website is an asset when SEO is baked in. It attracts, engages, and converts visitors, turning design into measurable growth.

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